ELK Group Intl.  has named Brad Cook to the newly created position of National Sales Manager, reporting to John Haste, Vice President of Sales & Marketing.
Before joining ELK Group Intl., Cook spent the last eight years in a variety of positions with Memphis-based Creative Co-op Inc., with his last position being Vice President of Sales. Cook brings a proven track record of success in managing field representatives and working with independent retailers.
Cook’s responsibilities will include managing the furniture/accessory sales force and implementing sales programs within the Sterling  and Dimond  divisions of ELK Group
Intl., including the Bailey Street and HGTV Home brands.
Cook will operate out of an office in the Memphis area. Brad will be in attendance for his first market as part of ELK Group Intl. at High Point next month.