Cosmetics maven Mary Kay believed in the precept “a lady never reveals her age” so wholeheartedly that the date of her birth largely remains a mystery. On the contrary, I have never been one for a full face of makeup (thanks, Mom) or outdated clichés, so I’m not afraid to reveal the fact that I turn the big 3-0 this month.
What’s with the stigma, anyway? My good friend Elizabeth, who is 29, nearly screamed at me a few months ago when I began hyping the super-fab birthday party I’m planning for myself. Truth be told, I’m excited about starting a new chapter of my life, and, besides, 30 is the new 20, right?
As the big day draws near, I’ve actually been thinking about this a lot. Would I really want to be 20 again? No way. I’ve had way too much fun over the last 10 years, and I’m pretty happy with where life has led me up to this point. Call me naive, but I don’t want the momentum to stop. My youth hasn’t been without its trials, and thanks to what feels like a million mistakes made, I’m ready and eager to re-evaluate some things, to set new goals and to brace myself the changes in direction that inevitably lie ahead.
Now, I’m not sure how many of your showrooms opened their doors in November of 1978, but if you’ve been around for more than a few years, there’s no better time than the present -- anniversary or not -- to take stock of your store’s hits and misses, and to make some decisions about how to conduct your business in the future. Maybe it’s adding a new category or thinking outside the box about a genre of products already in your line, or perhaps it’s considering a new marketing approach.
This issue of Residential Lighting is a great place to start, but your fellow retailers can serve as inspiration, as well. Panelists featured on the “Two Best Things I’ve Done to Merchandise My Store” and “The One Best Thing I Have Done to Grow My Retail Business (In Spite of a Tough Economy)” showroom panels during the recent American Lighting Association conference had some innovative insights. In fact, Restoration Lighting’s David Director explains his bright idea in this month’s Point of Sale.
However you look at it, be sure to keep an open mind, and don’t underestimate the importance of celebrating your achievements. Whether it’s been a few years or a few decades, there are always ways to improve, but you’ve come a long way, baby.