Kichler  launched of a new brand and business unit, élan, that offers contemporary European styling to address growing consumer interest in modern interiors and furnishings.
Taking its inspiration from the best of contemporary European design, élan styling is refined for the North American market with its new and fresh approach to lighting. élan will debut at the 2013 Dallas International Lighting Market , Jan. 17 – 21.
“Modern, stylish and unconventional are at the core of élan products,” says Tony Davidson, president and CEO of Kichler. “élan will utilize style, design and technology in surprising new ways to create artistic silhouettes of decorative lighting.”
Kichler is launching élan as a standalone product line and independent division. élan is structured to respond to shorter life cycles, offer innovative designs and provide product leadership for showroom customers to ensure an effective strategy for growth.
“The entire élan product development process including design, technology and marketing will be optimized to support this on-trend, contemporary product offering,” Davidson says.
For an introduction to élan, visit the new élan showroom, 3519, at the Dallas International Lighting Market. Kichler’s core product showroom will be located at 4103.