In a move to increase brand recognition, HPMkt will now appear front and center.
High Point Market  is updating its logo to include the Market’s hashtag, #hpmkt. The change makes the High Point Market one of the first organizations in the United States to incorporate a hashtag as a main element in its business identity.
“The High Point Market is the premier destination for design enthusiasts, both in retail and in the decorating world,” says Tom Conley, president and CEO of the High Point Market Authority. “The Market’s brand is a solid one, but the former logo didn’t accurately reflect the brand. This new logo showcases something unique, modern, strong, and ahead-of-the curve. Those are words that accurately describe the High Point Market as well.”
According to a recent New York Times article, hashtags are becoming the new URLs and are one of the top search tools on the Internet and social media, accelerating search functionality.
“The Market’s hashtag, #hpmkt, was already being used on social media as a replacement for the full High Point Market name,” says Cheminne Taylor-Smith, Vice President of Marketing for the High Point Market. “That gives the HPMkt acronym in the Market’s new logo an immediate recognition factor. And as the logo is used online, it will help increase the SEO for the High Point Market and its website.”
The new logo, designed by the Market Authority’s agency Emisare, offers several styles that showcase the hashtag, as well as the Market’s tagline “The World’s Home for Home Furnishings.” The logo is being unveiled today on the website and throughout all the marketing and collateral for the Market. It will also be used for the High Point Market Authority, the official sponsor and organizer of the High Point Market.