Alan and Mitch Colker of Alco Lighting Sales, with partner Hubbardton Forge , will host their 32nd American Lighting Assn.  seminar in Richmond, VA on Monday, Oct. 29th with speaker Joe Rey-Barreau. Rey-Barreau will present on "How to Expand Your Sales Into the Light Commercial Market: Detailed analysis of lighting design ideas and lighting products for hotels, motels, restaurants, apartments, and retail spaces".
During the seminar, specific case studies of restaurants, stores, hotels, motels, apartments and assisted living facilities will be discussed with specific analysis of LED, metal halide and high-pressure sodium light sources. Information that's needed to select light commercial fixtures such as lay-in troffers, wall packs, outdoor lighting, etc. will also be discussed and attendees will be provided with specific ideas and solutions for how to expand sales into these markets.
Alan Colker believes that because the line between residential and commercial lighting is disappearing due to new technologies, this seminar is timely
“Although certain projects such as stadium and roadway lighting will continue to be handled by commercial lighting professionals, there are many light commercial jobs which showroom lighting professionals are equipped to handle,” Colker said. “Learning the requirements and limitations in light commercial work will enable showrooms to expand their customer base and grow.”
A special rate is available at the Hyatt Place Richmond in Glen Allen, VA , for attendees on Sunday, Oct. 28. Just mention ALA.
You do not have to be a member of ALA to attend the seminar.