Philips Lighting University recently released its first app, Learn LED, which aims to serve as an on-the-go LED education tool.
According to Philips, this is just the first in a series of mobile learning apps geared toward helping consumers enhance their LED knowledge.
The app contains a glossary of key terms, videos, e-books and general information about LEDs, says Gina Gasbarre, Marketing Communications Manager for Philips Consumer Luminaires North America. She says the app covers topics such as how to light your home with LED, color rendering, lumen output and more.
Gasbarre says the tool aims to assist in the evolution of thought about lighting as technology shifts to greater use of solid-state sources.
“LEDs are the future. We have to retrain the mind on how to look at lighting,” Gasbarre says. “We all hear that incandescent light bulbs won’t be around. You have to help consumers deal with that change a little bit better.”
Gasbarre says that because of incandescent lighting, consumers are accustomed to looking at wattage, but it’s the output they should be focusing on when it comes to LED. The Learn LED app can help educate consumers on these key differences.
Sales reps can direct customers to the app or use it right in the showroom to help illustrate the benefits of LED lighting and how it’s different from traditional incandescent bulbs.
Retailers and lighting showroom salespeople can also use the tool to educate themselves — minus the time and money spent on attending a formal class. It’s an instant whenever, wherever reference tool that provides information for anyone, says Gasbarre.
The free app launched with a version for the iPhone platform available from the iTunes App Store and later added iPad and Android formats.