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Fan FYI

Ceiling fan suppliers share their suggestions for selling the category effectively, along with a selection of their latest offerings.

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image/jpeg icon"Use a display to engage the homeowner or designer. The distributor can showcase potentially thousands of combinations and give the consumer a sense of empowerment and final dictation on the fan combination that will perfectly suit their style," said Bethany Pirtle, Manager of Marketing and Creative Design for Emerson. Pictured here is the Emerson Luxe Eco fan in an Oil-Rubbed Bronze finish, which features a 54-inch blade span and an integrated light that uses two 50W mini-candelabra halogen bulbs. www.emersonfans.com [1]
image/jpeg icon"Install each fan as if it is going into your own house; make sure the canopy is fitted properly, hardware is tight, wires are hidden and the fan is hanging straight," said Nathan Frampton, President of Fanimation. Pictured here is Fanimation's Avaston fan, which features three curved blades with a modern art aesthetic and comes in two finishes: Oil-Rubbed Bronze with cherry blades and Satin Nickel with walnut blades. www.fanimation.com [2]
image/jpeg icon"Maximize the profitability of your ceiling. Analyze the velocity of each SKU on display to ensure you're getting the strongest results out of each product," said Scott Forst, Vice President of Sales for Monte Carlo Fan Co. Pictured here is Monte Carlo's Bonneville fan, shown in a Brushed Steel finish with British Walnut blades. It's available in 54-, 60- or 72-inch blade sweeps and is great for large spaces. www.montecarlofans.com [3]
image/jpeg icon"Displayed oscillating fans should always be operational. Most retail customers will not expect oscillation from a wall fan and so will not only notice, but also become intrigued by the movement," said Lindsay Weigel, Customer Service Manager for Matthews Fan Co. Pictured here is the Kaye oscillating three-speed wall fan from Matthews Fan Co., which is available in three finishes and can be mounted in small spaces to improve ventilation. www.matthewsfanco.com [4]
image/jpeg icon"Make sure that your fans are visible from the parking lot and street. Too many showrooms do not feature front window fan displays and are thus perceived to only be in the lighting business," said Martin Shepherd, Sales Manager for Minka Aire. Pictured here is the Minka Aire Java indoor/outdoor fan, shown in a Brushed Nickel Wet finish. It is a contemporary fan with a twist and is available in two other finishes. www.minka.com [5]
image/jpeg icon"Display indoor/outdoor fans in both the 'indoor' and 'outdoor' areas of the showroom, or add a hang tag on the fan advertising 'indoor/outdoor,'" said Kim Noerteman, Marketing Director for Regency Ceiling Fans. Pictured here is the Cayman Appliance White fan from Regency, which will add tropical flair to indoor or outdoor settings. Available also in Mojave Sand and Oil-Rubbed Bronze, this fan features custom 52-inch blades. www.regencyfan.com [6]
image/jpeg icon"Have the ceiling fan display area well-lit to showcase the finishes of the products. A lot of ceiling fans have deep, rich finishes that get lost in a dark, poorly-lit showroom," said John Moody, Director of Product Management for Fans at Kichler Lighting. Pictured here is Kichler's Canfield Climates fans in Antique Satin. The fans are ruggedly built to withstand extreme weather, feature an ABS body, an aluminum downrod and durable blade options to match any living area. www.kichler.com [7]
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image/png iconAug2012_FanFYI_slider.png [8]
Source URL: http://www.residentiallighting.com/fan-fyi

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[1] http://www.residentiallighting.com/sites/default/files/Emerson_5.jpg
[2] http://www.residentiallighting.com/sites/default/files/Fanimation_4.jpg
[3] http://www.residentiallighting.com/sites/default/files/Feiss_3.jpg
[4] http://www.residentiallighting.com/sites/default/files/Matthews.jpg
[5] http://www.residentiallighting.com/sites/default/files/Minka_1.jpg
[6] http://www.residentiallighting.com/sites/default/files/Regency_5.jpg
[7] http://www.residentiallighting.com/sites/default/files/Kichler_12.jpg
[8] http://www.residentiallighting.com/sites/default/files/Aug2012_FanFYI_slider.png