Hinkley Lighting  recently rewarded their top sales reps with an all-inclusive vacation to Playa del Carmen, Mexico. The Platinum Club trip recognized sales agencies that exceeded their sales goals in 2011.
Hinkley President Rick Wiedemer says the trip is an annual opportunity to recognize outstanding performance.
“We set a goal for each rep based on annual sales volume, and if they exceed the goal, they’re invited to go on the trip,” Wiedemer says. “This year, we had about 20 agencies that achieved the award.”
The 2011 Platinum Club members include BC Sales, California Lighting Concepts, The CRL Agency, Martha Graham & Associates, Gray Electrical Sales, Jensen Lighting Sales, Lighting Concepts Inc., Lismore Agencies, Marsh Sales Company, North & South Lighting, Texas Lighting Agency, Timberline Lighting, Trudeau Agencies and Whitney Lighting Associates.
Between the reps, their guests and Hinkley Lighting leadership, about 50 people went on this year’s trip. Wiedemer says the annual trip, which has been going on for about 15 years, always includes a group welcome dinner, a day of golf and a meeting for reps to share best practices. The rest of the time, attendees are free to enjoy the resort.
Wiedemer says the trip is a great way to recognize those who go above and beyond.
“[At Hinkley,] we try to build in a lot of recognition for achieving goals, and this is just another element of that,” he says.