The American Lighting Assn.’s (ALA) BiNational Advertising and PR Program recently released a host of new marketing materials, which are currently available to member showrooms for use in their local markets. Produced by Bitterroot Marketing Inc. in partnership
with ALA’s communications department, the fresh creative provides retailers with even more ways to reach out to their customers without stretching their resources or their budgets. The materials include:
• 30-second TV commercials
• Print advertisements
• Informative public relations articles
• Radio spots
Interested showrooms will receive a DVD featuring all
of the new marketing pieces, which can be edited to include
a specific showroom name, location and phone number. For more information, contact Larry Lauck at (800) 605-4448 or firstname.lastname@example.org.
Second Residential Lighting Training Course Scheduled
Upon successful completion of the intensive workshop and a final test, each graduate will receive a Lighting Specialist certificate.
Contact Nicole Juneau at (800) 605-4448 or email@example.com  for more information or to register.