The Dallas Market Center  (DMC) will introduce a new technology education opportunity called the Tech-Know Spot at the Dallas Intl. Lighting Market  June 21-24, the company announced recently. The Tech-Know Spot will feature group seminars as well as individual consultations with technology experts.
DMC’s Director of Marketing Lindsey Villarreal says the goal of the Tech-Know Spot is to help showrooms stay competitive in today’s marketplace.
“Dallas Market Center and the Lighting Board of Governors have been thinking about what is going to help our customers thrive in the new economy,” Villarreal says. “The single most important business tool we identified is technology, so we have created a destination at June Market for technology assistance called the Tech-Know Spot.”
The Tech-Know Spot will offer training on social media, online marketing and website optimization, and Villarreal says there will be something for everyone.
“Its inspiration is the Genius Bar at Apple stores: a place where smart folks can help the rest of us get up to speed on the web, digital marketing and social media,” Villarreal says. “No matter your level of expertise, you can learn something at the Tech-Know Spot.”
The Tech-Know Spot will feature representatives from Constant Contact , PointBurst , ReachLocal , Splash Media  and XOLights , as well as digital marketing consultant John Arnold. These experts will offer group sessions as well as one-on-one consultations where they can customize their advice based on the retailer’s needs. Market attendees can book individual appointments with the expert of their choice online  starting May 7. Appointments can also be made in-person during the show.
The 2,100-square-foot Tech-Know Spot lounge will be located in the loft area on the third floor of the Trade Mart and will be open June 21 and 22 from 8 a.m. to 5 p.m.
The Tech-Know Spot group seminars will include:
• Marketing Locally on the Internet with John Arnold, June 21 at 10 a.m.
• Three Keys of E-mail Marketing with Constant Contact on June 21 at 2 p.m.
• Monetize Your Facebook Page with John Arnold on June 22 at 10 a.m.
To celebrate the debut of Tech-Know Spot, DMC is giving away 20 iPads – one during each hour the lounge is open. Buyers can enter by visiting the lounge and filling out a registration form.
Additional information on the experts and group seminars at the Tech-Know Spot will be announced closer to market.