The new partnership will allow both companies to benefit from each other’s strengths, as well as collaborating in areas such as online marketing, according to a statement from Lowe’s.
“The addition of ATG Stores is a strategic fit, providing more opportunities for Lowe’s to be a relevant partner at every stage of the home improvement process and deliver better customer experiences from inspiration to planning to enjoyment,” Robert A. Niblock, Lowe’s Chairman, President and CEO, said in a statement.
“Lowe’s commitment to consumers, innovation and long-term strategy, combined with our unique online product offering, presents a long-term opportunity for ATG Stores and Lowe’s to grow in the multichannel space,” Gary Rubens, CEO of ATG Stores, said in a statement.
Lowe’s and ATG Stores will continue to have separate branding, with ATG Stores becoming an independent, wholly-owned subsidiary of Lowe’s. All of ATG’s employees will keep their jobs at the company’s Kirkland, WA, headquarters.