Deck:
Lighting expert Randall Whitehead encourages homeowners to think beyond their four walls.
Question:
Randall, why is exterior lighting overlooked? Why should it not be?
I think people are more concerned with the inside of their homes. Once they have settled in, they realize there is valuable real estate beyond the front and back doors.
The trend now is exterior rooms where people can entertain alfresco. Good lighting adds to the value of property. It creates a sense of welcome and safety. This is an excellent way to sell the idea of landscape lighting to your customers.