MILAN, April 18 — The mothership has landed.
There’s never a shortage of eccentricity and flamboyance at Italy’s biennial lighting market, Euroluce. And for post-show coverage, it generally suffices to display the most impressive or intriguing introductions in a gallery-type feature article, without the need for a more specific thematic connection between the highlighted products other than simply that they represent the uninhibited creative ingenuity of Europe’s top designers.
But the 2007 edition of Euroluce presented an overarching trend that was too pervasive — and too much fun — to ignore: motifs and concepts associated with the night. Fresh looks shed light on eventide mysteries as far afield as the cosmos and as close to home as a spider’s web. Don’t miss our showcase of the most illustrative examples of this rather imaginative style movement, “Moonstruck in Milan,” beginning on page 118.
Yet, despite this design direction’s domination of Euroluce, I don’t expect to see a UFO invasion at this month’s Dallas Market (check out our comprehensive preview, beginning on page 73). In most cases, it takes a season or two for overseas trends to land on our side of the pond. But in this particular case, I’m not sure the trend will ever translate for the U.S. consumer—which is not all that uncommon. The American mindset differs quite a bit from that of our European cousins. The majority of us view our home as our escape, our sanctuary. So, we choose furnishings that comfort us. And we’re much more likely to splurge on entertainment and diversions than on artistry.
Perhaps home decor’s growing connection to personal expression may change this in the near future. In the mean-time, I still find it relevant and also gratifying to examine and predict how decorative lighting trends abroad will impact those in the States — on a more micro level. We may still see suggestions of Euroluce 2007's sarcastic motifs, precision-cut detailing, generous proportions, experimentation with purples and greens and wholehearted embrace of metallic golds—even if E.T. doesn’t phone home.