Under the agreement with Chelsea House, Wildwood will manufacture and distribute the company’s product, as well as take care of customer service, sales and marketing. Wildwood Vice President Russ Barnes says this will allow Chelsea House to focus more on product design, which will still be managed by Chelsea House President Bill Cain.
“I am extremely excited to partner with Wildwood Lamps,” Cain said in a statement. “We’ve had a long relationship and our collaboration will result in an incredibly strong overall brand that will create even more product that our customer base has come to enjoy and expect from us over the years.”
Wildwood Lamps will also manufacture and market the Frederick Cooper lamp line under a new licensing agreement, which Barnes says will make their product available to a wider audience.
“We are excited about the license agreement with Frederick Cooper and feel that this brand is a great complement,” Barnes said in a statement. “We look forward to sharing Frederick Cooper’s designs with our large audience of retailers, designers and hospitality and corporate consumers who have come to expect only the best designers and brands under the Wildwood umbrella.”
Frederick Cooper CEO Christopher Mumford says the collaboration with Wildwood Lamps is a good match because both companies share the same values.
“I believe that this partnership is a great fit. We have a shared view on the need to maintain high quality standards and great value for the luxury customer,” Mumford said in a statement. “The top 300 best selling Frederick Cooper lamps will continue to be marketed under the Frederick Cooper brand.”
The Frederick Cooper showroom in High Point was relocated to a space adjacent to the Wildwood showroom in the 200 N. Hamilton building prior to this week’s High Point Market. The Chelsea House High Point showroom remains in its current location in the 200 N. Hamilton building.