Nora Lighting will expand the company’s West Coast commercial account representation with two new partnerships, Innovative Lighting Solutions of San Diego, CA and Symmetry Lighting of Vancouver, BC, Canada.
Innovative Lighting Solutions is based in Carlsbad, CA, and will handle all commercial accounts in the greater San Diego area. Sales will be headed by Angie Alvarado and Jeanette Cassel.
Symmetry Lighting will represent Nora in the greater Vancouver area and sales will be directed by Carlos Flores, Tony Salcito and Parm Sheena.
“Both of these well-known firms have many years of professional experience in commercial lighting design and sales,” Nora President Fred Farzan said. “Their emphasis on exceptional customer service has given them both excellent reputations and is very compatible with Nora’s focus on dependable service and support. Our new West Coast commercial partnerships will give us a strong marketing advantage in these key territories.”