NHFA to Launch Consumer Site
 

The National Home Furnishings Assn.’s (NHFA) new consumer Web site, HomeFurnishings.com., is scheduled to go live on Oct. 15.

The site, part of a national marketing program, is described as a fashionable and stylish, easy-to-navigate web portal with fresh decorating ideas and photographs from trusted advisers and professional interior designers. It will also feature Certified HomeFurnishings.com Retailer locator featuring NHFA member stores, including those that carry lighting products.

“HomeFurnishings.com will have content-rich articles to help consumers with all aspects of home decorating and will be the consumers' go-to source for all home furnishings categories," says Karin Mayfield, NHFA’s Director of Industry Promotion.

Steve DeHaan, Executive Vice President of the non-profit NHFA, adds that the site will not only help consumers with their home furnishings shopping process but will also help retailers connect with more consumers.

With the tagline "Inspired Living Begins Here," the web portal will offer articles on a wide array of décor topics, ranging from how to buy a sofa to the psychology of the color blue. It will have decorating tips for every room of the home and across all styles and price categories, plus stories about hot trends to watch.

Retailers who are interested in participating are invited to attend informational seminars at this month’s Las Vegas Market. The seminars are scheduled for Monday, Sept. 14, 1-2 p.m., and Tuesday, Sept. 15, 9-10 a.m. NHFA is also holding one-hour webinars on Tuesdays and Thursdays leading up to the launch.

“Our research shows that consumers begin their shopping process online, deciding what they want and where to get it before they leave home. Our goal is to influence consumers to view home furnishings as a necessary part of their lives and spur business for the whole industry,” says Doug Kays, NHFA Chairman.

Net revenues from the campaign will be used to directly promote home furnishings to the consumer and in a nationwide ad campaign focused on directing consumers to HomeFurnishings.com and to retailers designated as Certified Retailers under the program.

To register in advance for the informational sessions or to participate in a webinar, contact Dianne Therry at (800) 888-9590 ext. 6126 or e-mail her.

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