The U.S. Department of Energy may still be analyzing potential additional energy-efficiency standards for ceiling fans, but the lighting industry isn’t waiting for next year’s ruling. On Sept. 18, showrooms will join Fanimation in celebrating the second annual National Ceiling Fan Day (NCFD). Their mission: to continue spreading the word about the benefits of using ceiling fans.
“Ceiling fans are inherently energy-saving,” says Alexander Ostrovsky, Business Development Specialist at Fanimation. “Turning off your central cooling system and relying on fans can help save trillions of kilowatt hours of energy consumption.”
Fresh off special recognition at the 2014 Energy Star® Awards, this year’s NCFD will once again encourage consumers to turn off their AC and let ceiling fans do the work that day. Fanimation will hold a NCFD Awareness Party at its headquarters in Zionsville, IN, leading up to the holiday and offer 10 percent off fans for authorized dealers. The manufacturer is also encouraging more of its showroom partners to participate with posters, flyers and banners.
Many stores are already making plans. Sun Lighting in Tucson, AZ, ran a ceiling fan buy-back promotion in 2013 that invited customers to bring in their “old, ugly, wobbly, noisy” ceiling fans for in-store credit toward a new model. The retailer hasn’t set anything in stone yet, but they’ll likely bring it back again this year with a few tweaks to bring even more customers in, says President Danny Levkowitz.
“We advertised on the radio and on TV last year, and in the end our promotion probably moved about 20 fans,” Levkowitz says. “Many of our customers already have their ceiling fans by September, so for us, National Ceiling Fan Day is more about reminding our customers that using ceiling fans helps save energy.”
Sun Lighting also offered an in-store presentation on the energy-saving attributes of DC motor fans. “We brought in quite a bit of business with that, so we’ll look at doing something similar again this year,” says Levkowitz.
After a successful NCFD promotion in 2013, Becky Parra, President of LyteWorks in Bradenton, FL, is also bringing her strategy back for round two. Located in a retirement community where “virtually everyone reads the newspaper,” Parra regularly runs full- and half-page color ads promoting her store. For NCFD, she ran a black-and-white quarter-page ad that read “Little Ad, Big Savings” with a picture of a closeout fan from Fanimation that the showroom listed for $99, down from $299.
“It was very successful,” Parra says. “So many customers came in looking for the $99 fan. We’ll do something similar this September. We’ll also use our website and Facebook page to get the word out.”
Butler Lighting in High Point, NC, ran an ad promoting last year’s NCFD, but like LyteWorks, the retailer plans to use its Facebook page and Houzz profile to bring in the ceiling fan customers.
“Our social media advertising will probably be geared more towards cost savings rather than energy savings,” says Jamie Hilton, Lighting Specialist at Butler. “But once they’re in, our sales staff is well-equipped (thanks in part to materials provided by Fanimation) to educate customers on the energy-savings part. Plus, most of our fans are Energy-Star listed, and all our light kits come equipped standard with CFL bulbs and, occasionally, an integrated LED.”
Fanimation applauds its partner showrooms’ efforts, both large and small, and is excited that NCFD has caught on.
“We’ve seen so much support,” Ostrovsky says. “People are really rallying around National Ceiling Fan Day, and that’s so inspiring. Ceiling fan education is crucial for our industry now more than ever, and we really appreciate everyone’s work to spread that message.”