Mobile Devices
Laura Van Zeyl
 

American Lighting’s Mobile LED Light Lab has been blazing a trail on a mission to educate end-users about solid-state options for residential, commercial and specialty applications — specifically its line of LED innovations, of course. Basically a mini lighting showroom within a trailer, the Light Lab takes demonstration and application of new (read: scary and intimidating) technology on the road and down to earth, enabling retailers on the tour stops to build an event out of the occasion and draw traffic.

 

When the Light Lab hits Capitol Lighting in Boca Raton, FL, this Thursday, the store will host a clever “Light Lunch,” providing three food trucks to help make LED even easier for its customers to digest. And just as I would recommend for any event these days (in-person or virtual), the Light Lunch has its own Facebook page and Twitter hashtag to prompt greater anticipation and interaction among participants.

Following the success of GE Lighting’s Lighting Revolution Tour in 2011, the company has taken its 53-foot commercial trailer on another 38-city jaunt this year. While this effort is more specifier-oriented, the ultimate goal is the same: cover more than 14,000 miles and influence countless minds with the potential of today’s energy-efficient lighting.

I applaud these and other “road warriors” for taking lighting education to the streets — and to the trenches, helping local foot soldiers on the energy-efficient front.

About this author

laura_van_zeyl
Laura Van Zeyl

Laura Van Zeyl is the Publisher/Editorial Director of Residential Lighting and Home Fashion Forecast magazines, and has been covering the lighting and home furnishings industries since 1993.

Leave A Comment

  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.