Toronto-based gift company Ganz has purchased Midwest-CBK, leading holiday, gift and home décor designer and manufacturer, from MVP Group. The acquisition includes the Midwest-CBK brand name and the holiday, gift, and home and outdoor décor business. MVP Group will retain the Colonial Candle®, Everybody’s Ayurveda™, Genuine Monkeez & Friends™, Monkeez Makes a Difference™ and Goofballz™ brands, and Union City, Tenn. distribution facility and staff.
The Midwest-CBK product line and the MVP Group Intl. brands of Colonial Candle, Everybody’s Ayurveda, Genuine Monkeez, Monkeez Makes a Difference and Goofballz, will continue to be available through the Midwest-CBK sales team.
“Midwest-CBK is a perfect addition to the Ganz family of brands, a company with a similar heritage, strong values, experience, vision and focus,” says Scott Wehrs, President of Midwest-CBK. “By combining forces, both Midwest-CBK and Ganz will continue to grow and provide the industry with exceptional new product design and development, and outstanding service.”
“This acquisition unites two renowned and highly respected market leaders, combining the strengths of both companies with best-in-class people, products, service and support for independent retailers,” says Howard Ganz, President of Ganz. Midwest’s and Ganz’s product development and sales teams will continue to operate independently thereby allowing each to focus on their strengths. “This strategy brings many benefits and opportunities to retailers through an unmatched selection of holiday, gift and home décor products, innovation in products and programs, depth of design and outstanding sales and support teams, backed by a company with the combined resources of Midwest-CBK and Ganz.”