For the long list of lighting manufacturers scheduled to relocate their showrooms to the Dallas Market Center’s Trade Mart expansion, this month’s June market marks the beginning of the end—an end to cramped space and limited showroom resources, that is.
The DMC reports that the average showroom will expand its space by more than 175 percent thanks to the new addition, which offers 500,000 square feet of new territory. Slated for completion in time for the January 2007 market, the floors are fully leased, and the lighting industry is looking forward to moving in.
Like many future addition tenants both large and small, the Emerson team has spent the last several months meticulously planning every square inch of the company’s new showroom.
“We are doubling our square footage,” says Doug Mudd, Director of Marketing at Emerson. “That increased space gives us more opportunity to show more of our products in different finishes, which we are confident will lead to an increase in sales.”
While many companies will be looking to bring more product to Dallas, others need the extra room to bring their expanding brands under one roof. Troy-CSL will welcome all five of its companies—Hudson Valley Lighting, Corbett, Troy, CSL and Sonneman A Way of Light—into a single expanded showroom.
“For us, the biggest variable is space,” says Wayne Falk, Vice President of Sales for Troy-CSL. “The constraints have been a growing problem for us, and we’ve had to do with what we had. But now, we’ll be able to bring Corbett in, as well as represent a greater spectrum of product.”
Another allure to the Trade Mart addition will be the opportunity for more showroom amenities. In addition to another two feet of ceiling space, companies will enjoy the availability of sink hook-ups and Internet access—luxuries their old showrooms may have lacked.
“If you’ve seen our current showroom, you can guess that we’re planning big things for our new [hospitality area],” Mudd says. “We’re doing a raw bar that will be filled with shrimp on a bed of ice. We’re also excited about our plans for a full office area and private meeting room.”
Though the plans have been carefully laid out, with the building still months away from completion, companies that have reserved their spots still have a lot of work ahead of them.
“Depending on the progress of construction, some companies might be allowed access to their spaces for tenant finish work as early as September,” says Pat Zajac, Senior Director, Communications for the DMC. “But we won’t officially turn over the keys until January.”