At September’s American Lighting Assn. (ALA) Conference, in a standing-room-only session called “The LED Revolution,” Norm Brown, CLC, of Norburn Lighting called LED lighting the biggest opportunity for showrooms. There has never been a time when consumers needed more guidance in making lighting purchases — even something as simple as a light bulb — and many realize that a big-box store won’t be equipped to handle their questions. Even under less technical circumstances, consumers are afraid of making a mistake when choosing lighting. Add the unfamiliar (and rapidly changing) LED lighting landscape to the mix, along with its higher initial price tag, and your customer becomes a stranger in a solid-state land.
Fortunately, showrooms are eager to play sherpa. But how do you ensure that you and your staff are armed with the latest information available? ALA has hosted numerous CLC-accredited live and virtual seminars and continues to be the leading educational resource for just about any lighting topic in our industry. I was also very impressed with a recent pocket guide that Satco Products produced on the subject of LED lighting. And Alan Colker of Alco Lighting Sales is about to host his 32nd (!) lighting seminar with Joe Rey-Barreau, AIA, on Oct. 29 on the topic of the light commercial market (including LED).
We’re hosting our own one-hour webinar with Joe at 2 p.m. Eastern time on Thursday, Oct. 25, called “LED Lighting for Residential Applications.” It’s sponsored by Access Lighting and Juno Lighting Group, and participants will earn CEUs from AIA, IIDA, ASID, IDC, NKBA and NARI.
Registration is $49, but you can use the code RL1025 to register for just $29. Having suffered many hand cramps from trying to take notes during Joe’s presentations, I know they are information-dense. That’s why we also make our webinars available on-demand, too, so you can use the same login information to access it later.
You’ll find links to all of our archived webinars (and registration for this new one) at www.ResidentialLighting.com/webinars. Whatever trusted source you use for your lighting education, know that anything relating to LED will be high-ROI.