The design process is underway and products will be introduced at the Fall 2013 High Point Market. According to Lamp Works’ Jeff Woodall, the brand will be “high style at a moderate price point, while maintaining the high-quality standards.”
Deb Wallace, Clique Here’s senior vice president, says all of the agreements for Donny Osmond Home —there will also be bedding, dinnerware and rugs — will result in an initial launch of products designed and priced for casual living. The launch categories will be expanded with upcoming licensee signings, which will provide complimentary products to create a complete room environment.
The product line will emphasize family time together and provides a backdrop of textured neutrals, natural materials and color accents. The launch will coincide with the 50-year anniversary of Osmond's television debut.
“There will be a significant degree of consumer recognition given to Donny’s 50 years in entertaining, which coincides with the brand launch,” explains Wallace. “There simply is no better role model for Home and Family than Donny Osmond. This brand provides unparalleled recognition, trust and consumer attraction by delivering products with the aspirational values that Donny represents. That can’t be duplicated in any other brand. It’s such an exciting point of departure for the brand and its licensee partnerships.”