Fretz: It’s not enough for new lighting products to be attractive and salable, they must also stand on their own and not steal sales from a company’s current offerings. If I had a choice to introduce 24 new products, I would opt for six groups of four products in each family rather than, say, three larger families with eight pieces. I believe it’s better to have more styles than it is to run deep in a particular grouping. You can always add additional pieces in the second generation six months later if a particular family takes off.
With the Autumn Twilight chandelier, I wanted a branch format to take advantage of the “natural” trend that’s been so successful for the past few years. But I also wanted an upscale elegant look that would be equally at home in a semi-formal dining environment or a slightly more casual setting. The addition of crystal allowed me to do this.
The Marco chandelier’s geometric design comfortably bridges a style gap between the loft /industrial look and tailored contemporary home furnishings. My experience is that transitional fixtures are most successful due to their design flexibility, which permits them to coordinate with a variety of home furnishings styles.
Tassels have been used successfully for generations as a decorative detail in architecture, clothing, furniture and accessories. I designed a traditional chandelier and then added crystal drapes and black crystal bead tassels as decorative accents. I then added color-matching shades to dress up this chandelier even further. I believe the addition of shades makes any chandelier appear more formal and more important.
John A. Fretz III
Fretz worked with the Golden Lighting design team to create the Autumn Twilight chandelier, which won the 2012 Pinnacle Award for Lighting.
Fretz also designed the Crystal Tassel Collection for James R. Moder Crystal Chandelier Inc.