How to Use Instagram Stories, Instagram's New Shopping Tool
December 6, 2016 - 9:25am
The new medium provide users with the ability to post visual content that disappears at the end of the day. Learn more about this tool, and how to utilize it to its full advantage at the winter Lightovation market.
 
Instagram Stories, Ultralights, Julia Restin
Ultralights’ Julia Restin follows other businesses to see what they’re doing.

Instagram Stories provides an engaging medium to post visual content temporarily to your Instagram account without clogging your photo feed. Much like Snapchat Stories, Instagram Stories disappears at the end of the day, making it a useful tool for on-the-spot updates. This year’s Lightovation promises plenty of opportunities for Instagram Stories moments. Learn more about this tool and how you can use it at market this winter.

Why Use Instagram Stories? 
Ultralights Lighting’s Sales and Marketing Assistant Manager Julia Restin says she’s using Instagram Stories to take followers behind the scenes, showing them who makes the lights, what goes into production and what “Made in the USA” means.

“I tend to just give our interior designers and architects who follow us a glimpse into what we’re doing in our shop and production,” she says.

For interior designer Lisa Mende of Lisa Mende Designs, Instagram Stories lets her give followers a more in-depth view of what she’s experiencing in both her personal and professional life.

“I found myself trying to share more, where I am and what I’m doing because people really want to see what’s going on in your world,” she says.

Over at Dunes & Duchess, stylist and writer Stacy Kunstel says she plans on using Instagram Stories for informational product description posts. She enjoys the spontaneity of Stories, which allows for a “lighthearted look at what your company does” without straying too far from her brand. Both Mende and Kunstel were on Snapchat, but once Instagram Stories launched, they had little use for it anymore. Mende had far more followers on Instagram than on Snapchat, and Kunstel felt the platform wasn’t intuitive enough for reaching her audience.

“My clients and customers are much more likely to look at an Instagram story than Snapchat,” Kunstel says.

Useful Tips
To get the most from Instagram Stories at Lightovation, Restin advises creating a unique hashtag for the brand, one that represents the brand. She’s had better success connecting with followers and responding to comments and questions with a relevant hashtag. Kunstel recommends being clear and precise. She says staying on brand should be a major priority. Also, don’t forget to clean the camera lens, she says. Mende advises using Stories to give commentary and show more information about the surrounding products or location.

“It takes the viewers a few minutes to find out what they’re looking at,” she says. “If you don’t have a little commentary, they might not even realize what it is before it’s gone.”

 

Instagram's New Shopping Tool

In October, Instagram announced that it was beta testing a new shopping tool to help users purchase the products that businesses post images of. Similar to Pinterest, Instagram will allow users to browse products, view photos and see similar products all without leaving the app. It will also provide a link to take users directly to the retail site.

As of press time, not much was known about Instagram’s new shopping tool, but recent news articles from Forbes say the process for using it will go something like this:

1. Users view a product on Instagram and hit the “tap to view” button on the bottom left corner of the post.

2. Once tapped, the app will highlight up to five products and include price information.

3. Users then either tap the products to view more information or photos on Instagram, or tap the “Shop Now” link to go buy the product.

 

Instagram’s New Shopping Tool

In October, Instagram announced that it was beta testing a new shopping tool to help users purchase the products that businesses post images of. Similar to Pinterest, Instagram will allow users to browse products, view photos and see similar products all without leaving the app. It will also provide a link 

to take users directly to the retail site. 

As of press time, not much was known about Instagram’s new shopping tool, but recent news articles from Forbes say the process for using it will go something like this:

1. Users view a product on Instagram and hit 

the “tap to view” button on the bottom left

corner of the post.

2. Once tapped, the app will highlight up to 

five products and include price information. 

3. Users then either tap the products to view 

more information or photos on Instagram, or 

tap the “Shop Now” link to go buy the product.

Leave A Comment

  • Web page addresses and e-mail addresses turn into links automatically.
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>

More information about formatting options

By submitting this form, you accept the Mollom privacy policy.

Plugged In


RL Tweets!

E-mail Subscriptions