Home Fashion Forecast and Other Resources to Help Stores Diversify
 

Lighting showrooms that had all of their eggs in the builder basket learned quickly that a broader home furnishings mix would diversify their product portfolio for retail success. It was the visually articulated mantra of Christopher Lowell’s Illuminated display at August’s Las Vegas Market (a video of which is now playing on our website, in case you missed it at the show), and it’s the main reason many of you are attending this month’s High Point Market.

Lighting showrooms that had all of their eggs in the builder basket learned quickly that a broader home furnishings mix would diversify their product portfolio for retail success. It was the visually articulated mantra of Christopher Lowell’s Illuminated display at August’s Las Vegas Market (a video of which is now playing on our website, in case you missed it at the show), and it’s the main reason many of you are attending this month’s High Point Market.

So how do you stay on top of all of these additional categories? Whether you actually display and sell all of them or not, you’ve got to know the overarching themes to the rooms of your customers’ dreams in order to translate that to compelling presentations.

That’s where Home Fashion Forecast comes in. This was a favorite publication among readers from the home décor titles I worked on for many years at Vance Publishing, and at this fall’s High Point Market, our parent company Scranton Gillette is relaunching Home Fashion Forecast in all of its gigantic, glamorous glory. It offers retailers of all types, as well as interior designers, the Total Home View — what’s incoming across the full furnishings spectrum. And to enhance this perspective, it even encompasses other industries that affect the way the world decorates — like appliances, kitchen and bath, wallcoverings and paint. Talk about a one-stop shop of knowledge.

If you are indeed in High Point, you’ll be able to pick up a copy at any of the major buildings or on the street from our friendly folks handing them out. Couldn’t make it to market? No problem — a digital edition can be accessed on demand anytime at www.HomeFashionForecast.com. And while you’re there, you can sign up for the magazine’s monthly e-newsletter, Trend Ticker.

When can you get your hands on the next edition? Home Fashion Forecast will publish quarterly in 2011 with generous distribution at both High Point and both Las Vegas markets, and handy digital versions also available to anyone outside of those shows.

Needless to say, all of this augmented trend ammunition will only make our lighting coverage stronger, providing additional context for lamp and fixture designs. Likewise, Scranton Gillette’s recent acquisition of Professional Builder and Professional Remodeler magazines will keep us (and you) fed with a steady stream of information from those markets. (Visit www.HousingZone.com for a dashboard view.) Because these industries will come back. It’s just that, when builder business does pick up, we won’t be beholden to it like we may have been in the past.

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