Groovystuff Announces Winners of Student Design Competition
Bethany DeLine from the University of Minnesota was the sole winner for a lighting product.
 
DeLine's winning lamp, the Montana.

Home furnishings manufacturer Groovystuff announces the four students who were winners of its “Groovystuff by Design: Connecting Education with Industry Challenge” at the High Point Market: Ian O’Hare (Appalachian State University); Ami Seuki (North Carolina State University); Malachi Payne (University of Idaho); and Bethany DeLine (University of Minnesota).

Students were charged with designing an environmentally friendly product that reflects the Dick Idol Legends brand and can be produced using sustainable furniture manufacturing practices. Students produced miniature models and product display boards for market attendees to vote on during the High Point Market, April 20-25. The four student designs were voted “Most marketable” and “Most likely to show a profit” by retailers, interior designers and trade professionals attending market.

Each student received a $250 cash prize along with permanent royalties for life.

DeLine, a second-year Interior Design student, won for her Montana table lamp, which expresses the modern rustic spirit of Dick Idol through its big-sky silhouette and rough, earthy texture from the reclaimed steel drums found in the Groovystuff Moonshine Collection. " As a designer intrigued by the possibilities of repurposing materials, I identify with Chris Bruning's commitment to sustainability and transformation," DeLine says. "With direction from the Groovystuff team, we discovered the key to a successful finished product was exploiting the inherently positive characteristics of each reclaimed material."

To introduce graduates to the residential home furnishings industry, founder Chris Bruning created the Groovystuff by Design: Connecting Education with Industry Challenge, and The University Hall of Innovation & Job Creation, a sponsored space at market for university programs to connect with the residential home furnishings industry. In stage one of the contest, students compete for the "popular vote" and a cash prize at the High Point or Las Vegas wholesale furniture markets, where Groovystuff maintains permanent showrooms. Stage Two of the process sees the winning innovative designs from Stage One put into production and launched six months later at the following wholesale market. Those student prototypes then compete for the grand prize of "Most Orders Written at Market" and the winner is rewarded with an additional cash prize, inclusion in the celebrity-endorsed Dick Idol Legends Collection, permanent royalties for life, and motivation to join the residential home furnishings industry.

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