Great Lighting Educational Resources
Our expert, Randall Whitehead, IALD, gives his tips on educational resources to further your lighting knowledge.
 
I’m new to the lighting sales world. What can I do to further my knowledge of lighting so I can help my customers with their lighting needs?
Continuing education is a big part of the business, especially as we are being introduced to alternative light sources. One of the best places to get a whole bunch of education is at Lightfair which happens every year. They offer a ton of courses and seminars. It would be we worth attending — this year’s event is May 17-19 in Philadelphia — and hopefully your employer would cover the cost, or at least part of it. A well-educated salesperson is worth the investment. Did I mention my book, “Residential Lighting, A Guide to Beautiful and Sustainable Design”? It is filled with room-by-room applications, photos and diagrams. Plus, it is perfect lower lumbar support on long plane rides — like maybe to Philadelphia.
Randall Whitehead lighting designer
Randall Whitehead, IALD

Randall Whitehead, IALD, is a professional lighting designer and author. His books include "Residential Lighting, A Practical Guide." Whitehead has worked on projects worldwide, appeared on the Discovery Channel, HGTV and CNN, and he is regular guest on Martha Stewart Living Radio. Visit his website www.randallwhitehead.com for more information on books, upcoming seminars and the latest lighting trends.

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