Elk CEO Bradford Smith says he was looking to expand Elk’s outdoor offerings and that Artistic was a natural choice.
“They have a really nice array of product designs, first and foremost, and they’re known in the industry as being outdoor lighting specialists,” he says. “They also specialize in cast brass, which is becoming more and more of a rare commodity, and which supplements our current offering of cast aluminum product to ultimately give customers a lot of choices.”
The acquisition will also allow customers to order Artistic products at the same time as other Elk brands, including Sterling Industries and Dimond Lighting, which Smith says will help customers with freight management.
Artistic’s product has already been moved to Elk’s Pennsylvania warehouses, and Elk will also show Artistic product in their Dallas Market showroom (TM 3606) in June.