ELK Group Intl. announced that it is launching a new line — Cornerstone by ELK. The line debuts at the Dallas Intl. Lighting Market on June 19, 2013. It consists of 14 new indoor and 10 new outdoor collections as well as coordinating bath fixtures and ceiling fans.
According to Bradford Smith, CEO of ELK Group Intl., “Cornerstone has been created to actively pursue the construction Professional. We feel that the timing is right and we are well positioned to provide the product and support required to meet the needs of a rapidly recovering marketplace. According to recent forecasts by both the National Association of Home Builders and Freddie Mac, residential construction is expected to rise 20 percent in 2013.”
What ELK has done is create a new brand that is based on a core group of exclusive new products specifically targeting the construction professional. To achieve this, Cornerstone has a number of coordinating glass and finish options creating the ability to mix and match between collections providing greater options and flexibility for the buyer. These collections are reliable, stylish and affordable and are ready for immediate delivery. The majority of the new fixtures are available with an LED option as well as an energy-efficient option to meet Title 24 in California.
The Cornerstone brand will be available through showrooms and wholesale distributors nationwide being serviced by existing ELK Representatives.