April 14, 2009 - 12:00pm
|In my warm and fuzzy fantasy world, each one of you pores over every page of this magazine, absolutely riveted. And then you count down the days until the next issue arrives at your doorstep. But in the real world, who has the time? (I know that’s the only thing holding you back.)
That’s why our motto here at Residential Lighting is “short and sweet.” Keeping up with the latest and greatest in the dynamic lighting universe is vital to the vigor of your business, and we certainly preach up a storm about the importance of continuing education for you and your staff. But as important as that avenue is, we know it’s only one of a dozen directions in which your valuable attention is pulled. So, we strive to be concise—and also as peppy as we can manage. After all, a spoonful of sugar helps the medicine go down.
Well, we’ve found the perfect thing to tide you over while you eagerly await that next issue: our new media pod series at ResidentialLighting.com. In these fun, brief audio/visual presentations, our editors recap highlights from seminars, markets and other industry events you might have missed, identifying trends, making sense of the latest illumination techniques and technology, and suggesting merchandising and marketing strategies.
Pay a visit to our Web site this month to experience our first media pod, covering a lighting design seminar at Chicago’s Lightology showroom, and check back often for the next installment. Even if you don’t have time to read the magazine cover to cover each month (for shame!), a couple of clicks will give you a quick dose of our “style and substance for lighting professionals”— as well as the dulcet tones of our voices. How dreamy.
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