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CURRENT ISSUE

New Options for Recessed Lighting Readers ask our expert, Randall Whitehead, IALD, for advice on getting a proper beam spread from LED recessed lights and whether fans can stand in for fixtures. ALA Conference FAQs Find out how to register and take advantage of discounted travel offers. An Interview With Michael Ber of Lighting Inc. This year’s inductee to the Lighting Hall of Fame talks about our changing industry and his rewarding involvement in ALA. ALA’s Chair-Elect on Why to Attend Conference Carolyn Overman of Western Montana Lighting, Missoula, MT, hopes to see you at Encore Las Vegas in September. A Kitchen Designer’s View on Lighting Gail Drury, CMKBD, of Drury Designs explains why lighting is the key to her work. 2010 ALA Conference Schedule Here’s what to expect at this year’s event, taking place at Encore at Wynn Las Vegas Sept. 20-22. Favorite Blogs of the Fashion Snoops By request of attendees at May’s ART Conference, trend tracker Jaye Anna Mize reveals the sites she follows regularly. In Praise of ALA Our Editorial Director lauds the organization’s achievements and encourages everyone to become members. A New Website for ALA The group’s Vice President of Communications Larry Lauck says the updated site is optimized as an industry information portal. The Value of Jingles On the heels of Capitol Lighting’s successful online jingle contest, find out why a memorable brand message can keep your business humming.