Milestone birthdays mandate mega celebrations, but Cooper Lighting’s Halo brand has opted to pass up the gala anniversary parties in favor of a quieter kind of commemoration. The company, which celebrates its 50th anniversary in 2006, is honoring its half a century in the business with an anniversary logo, new marketing materials and, most importantly, new product launches. That is, after all, what Halo does best.
“Halo’s success [comes] from consistently offering quality, innovation and contractor-friendly features,” says Halo Recessed Marketing Manager William Johnson. “[We listen] to the customer and deliver with products that save time, labor and money.”
Despite company-wide changes, the Halo brand has continued to produce quality products, positioning itself as an industry leader in recessed and track illumination. Halo has nurtured these same principles since its founding in 1956. At its inception, the company sought to manufacture aesthetically appealing lighting fixtures that were simple to install and easy to service. By the end of the decade, it had become an international corporation with warehouses in Toronto, Los Angeles and New Jersey.
Due in part to the success of its H7 “Fit All” housing product line, Halo’s stock went public during the 1960s and the growing business was later acquired by McGraw-Edison Co. It saw more growth in the ‘70s and ’80s, adding residential track lighting to its product line and opening facilities in Atlanta and Dallas. After McGraw-Edison combined Halo and Area Lighting Division in 1980, the company became Cooper Lighting in 1987.
“Recessed lighting has seen several changes since 1956, and Halo has consistently led the industry in product solutions,” Johnson says. “[But] Halo’s focus on the customer in developing product features that provide real value and benefit has not changed. It continues today and will into the next 50 years.”