Besa Lighting has relaunched its website, BesaLighting.com, to showcase its fast-growing portfolio of lighting products.
Interactivity is the key to the redesign, according to Besa representatives. The new portal features Web tools that allow visitors to try out different product and finish combinations. Additionally, a complete online catalog is available with ordering information and vignette photos to help homeowners visualize their room.
Besa’s store locator is also expanded to help consumers find local retailers that carry Besa products; a similar search tool exists to help specifiers and lighting showrooms connect with sales representatives.