Upscale lighting manufacturer Authenticity Lighting, which was founded by the team that created Murray Feiss Lighting, will close in the coming months, the company announced recently. Leaders of the company, which made its debut at the January 2011 Dallas Intl. Lighting Market, cite economic factors as the reason for the company’s closing.
Authenticity President Ron Hersh, who ran the company along with Chairman Murray Feiss and President Robert Greene, says despite a warm reception by the industry, the numbers just weren’t were they should be.
“Although we were welcomed into a fair number of showrooms, the product just didn’t resonate with the end consumers,” Hersh says. “We worked with dealers we knew previously as well as new ones, but we didn’t develop the traction we needed.”
Going forward, Hersh says the company is filling all existing orders and offering deep discounts on remaining product.
“We want to leave the industry and cleanly as we entered,” Hersh says. “We leave behind a lot of friends and a lot of memories, and for the next few months, we’re going to lay low and regroup.”
As far as what’s next for the company’s founders, Hersh says he, Greene and Feiss don’t have any definite plans. Currently, their concern is winding down the business in an orderly fashion and settling accounts. But Hersh says he is grateful for all the support they have received both at Authenticity and at Feiss, and he hopes this isn’t goodbye for the lighting industry.
“We came back not because we had to but because we wanted to,” Hersh says. “It’s really about the relationships and the people, and we can’t thank people enough for their friendship and support over the years. We thank everybody for their support and we hope to stay in touch.”