Attending the June Dallas Lighting Market
 

It’s time to show the summer lighting market a little love. And there’s really no better opportunity than June 2010. Why?

Because there is indeed new product introduced in June.
Sure, most exhibitors have more new product introductions at the January show, but if you missed the spring High Point Market, this is your first chance to peruse those new portables, and there were plenty of them. And with the unprecedented onslaught of introductions that hit this January, be honest: There’s no way you saw them all, so June can serve as your remedial course. And if you missed the January edition, you’re really due for some fresh inventory.

Because you can afford to leave your store.
Slimmer staffs and tighter travel budgets have meant leaner teams traveling to fewer markets and shortening their stays. So attending any market more than once a year may have fallen on the side of “nice” versus “necessary.” The Dallas Market Center rewards its regular attendees with special programs and perks, while facilitating air, hotel and car rental discounts for all registrants.

Because all of your reps are there.
Their travel has tightened up, too. But they’ll be ready for business, eager to show you what’s new and hear what you’re looking for in terms of selection and service. The question is: Is business ready for them?

Because your business partners are there.
I hear all of the time that the slower June market presents a unique opportunity for face time with principals at retailers’ top vendors. A real-time dialogue is a great way to resolve issues, provide feedback or develop mutually beneficial agreements.

Because you’ll witness history at the first Showroom of the Year Awards.
The lighting market kickoff party at 6 p.m. on Thursday, June 24, will include a special presentation by our publication in partnership with DMC, recognizing six North American showrooms in a groundbreaking awards event. No additional registration or tickets are required to participate.

Make your store extraordinary. I hope to see you there.

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