Artcraft Lighting recently underwent a complete renovation of its Montreal showroom and office space. The process culminated in a grand opening celebration on Sept. 18 with over 150 attendees.
Scott Cohen, Director of Operations at Artcraft, says the whole process took about six months, starting with the renovation of the offices followed by the expansion of the showroom. (Pictured here, from left: Plant Manager Itzic Marcovici, Cohen, Vice President of Engineering Steve Cohen, Vice President of Marketing Howard Bernstein and Vice President of Product Development Clyde Cohen.)
“We wanted to do it for our customers, to give them a better facility to come see product,” Cohen says. “Also, our line expanded so we needed a bigger space to showcase our line.”
Thanks to the renovation, Artcraft’s showroom more than doubled in size, going from 800 to 2,000 square feet by taking unused manufacturing space and converting it into showroom space.
Cohen says the expansion has changed how product is displayed and organized in the showroom.
“Items are now in vignettes, which we didn’t have before, which allows us to showcase some select lines,” he says. “Also, everything has it’s own area – outdoor lighting, bath lighting, traditional, contemporary, etc.”
Reaction to the new showroom has been positive, Cohen says, and customers are very impressed with the new space. Cohen says Artcraft is talking about hosting another event in May to invite customers to tour the new facility.