AmericasMart Atlanta, the parent company of Lightfair Intl. and the Atlanta Intl. Gift and Home and Area Rug markets, has appointed Douglas Broward as Senior Vice President of Branding, a new position created to help accelerate the company’s growth in the global trade show market.
In his new position, Broward will help ensure AmericasMart brand continuity across all of its shows and marketing communication channels.
“Douglas brings his creative prowess to bear on every aspect of our business,” AmericasMart President and Chief Operating Officer Jeffrey L. Portman, Sr., said in a statement. “He will help lead the charge to express AmericasMart in cutting-edge, harmonious ways through all internal and external expressions of our brand.”
Prior to joining AmericasMart, Broward served as Chief Creative Officer at Grizzard Advertising, part of the marketing firm Omnicom Group, where he helped create successful branding for a large group of clients.