The latest edition of Lighting magazine, the joint project between the American Lighting Assn. (ALA) and Meredith Publishing’s Better Homes and Gardens Special Interest Publications, is now available on newsstands across the country for $6.99 an issue. ALA member showrooms will receive copies to hand out free to customers.
|The newest edition of Lighting magazine hits newsstands and ALA member showrooms on April 1.|
In addition to this year’s print edition, which will feature upgraded photography and more new products than ever before, Meredith Publishing has also positioned ALA on its Web sites, www.remodelingcenter.com and www.kitchenbathideas.com, as the authority for lighting-related material. Visitors to the site can purchase copies of the magazine online, and ALA’s BiNational Advertising and PR committee forwards those consumers’ contact information to showrooms as possible sales leads. With added exposure for the lighting industry, it’s a win-win situation for all.
For more information on obtaining free copies of Lighting magazine, or to sign up for the ALA BiNational Advertising and PR Program, contact Larry Lauck at (800) 605-4448, ext. 27, or firstname.lastname@example.org.
ALA Membership Drive
The 2009 ALA Membership Campaign begins April 13 with the goal of securing 120 members by May 22.
As a new ALA member, showrooms, manufacturers or reps receive such valuable incentives as a free Showroom Profitability Survey, free lighting training videos, discounts on delegate registration for the Annual Conference and free online training courses.
For more information on becoming a member of ALA, contact Eric Jacobson at (800) 605-4448, ext. 24, or email@example.com.