Inline Lighting, Huntsville, AL
Comprising five showrooms located throughout Alabama, Inline Lighting is part of IMARK Group, a member-owned marketing group made up of more than 1,100 independently owned electrical distributors throughout the United States. Inline is employee-owned, which gives everyone a vested interest in the company’s well-being and continued growth. The plan is to continue to improve by staying up on the latest lighting topics and trends. Inline takes pride in having the newest products first to offer to customers. Vendor reps are tapped to provide ongoing product education. Inline also offers CEU courses for the benefit of employees and customers alike.
In-store merchandising is another way Inline proves that it is on top of new trends in lighting. Showroom fixture displays are updated on the first Tuesday of the month. The discipline does not go unnoticed: Local designers have come to know that Inline will always have new fixtures on display to show their clients on a regular basis.
Going the extra mile to satisfy customers comes naturally at Inline. This winter, Huntsville was hit with a snowstorm. One customer was quite distraught because his furniture was being delivered on a Friday and he wanted his lighting installed beforehand. The fixtures finally arrived Friday morning. A dutiful Inline employee waited for the fixtures to come off the truck, loaded them into the store’s truck and drove to the house himself to ensure they were up before the furniture arrived.
Showroom employees have responded well to the ”Gold-Star” program instituted by showroom manager Ed Jaco. The program is simple, yet extremely effective. Jaco picks a small task — like changing light bulbs, straightening shades, dusting, etc. Whoever does the task gets $10 that week, and the employee with the most Gold Stars within six months gets a paid day off.