Gross Electric, Toledo, OH
Over the course of 104 years in business, Gross Electric has been transformed and transformed again, always with an eye to be the best lighting showroom in a medium-size market. As competitors have come and gone, Gross has remodeled its showroom to stay current. It added new lines, most recently decorative accessories, and door and cabinet hardware. There are new services, too, like light bulb recycling, and lamp and lighting fixture repairs. Through good and bad, the company has been able to maintain market share and defend its long-held reputation as Northwest Ohio/Southeast Michigan’s top lighting showroom.
After more than a century, Gross Electric is also known to be a dependable and generous community member. As part of that commitment, Gross incorporates charitable giving into its own events, like a golf outing for builders and contractors. Raffles and a silent auction at the event helped raise $4,000 to donate to the Alzheimer’s Assn. and the Sight Center of Northwest Ohio. A food drive for a local food bank coincided with the showroom’s OSU/UM football festivities. For the store’s holiday party, attendees were asked to bring in toiletries that Gross Electric donated to a local homeless shelter. Lighting and electrical products are often given to Habitat for Humanity building projects and local charity auctions.
Above all else, management at the family-owned and operated business believes that the showroom’s knowledgeable staff is its greatest asset and it continues to invest in their education. Gross employs the only two ALA CLCs within a 75-mile radius of its stores, and all staff members with more than one year of service are ALA Lighting Specialists. According to the company’s entry statement: ”As a family-owned business, we treat our employees as extended family. This is why, on average, our employees have been with our company for over 15 years.”