Colonial Lighting, Sugar Hill, GA
Colonial Lighting is a destination lighting showroom located on the outskirts of Atlanta in one of Georgia’s fastest-growing counties. With more than 60 vendors in its portfolio, the 7,500-square-foot showroom is well-equipped with traditional, transitional or contemporary lighting to satisfy every taste and budget.
When Builder Specialties reopened Colonial Lighting in August 2010, the showroom had a very small footprint in the state’s lighting industry. After major renovation and remerchandising, today that footprint is growing as the showroom continues to make a name for itself. Management counts on superior customer service, product knowledge and inventory availability to support the showroom’s growth. Sales have been increasing steadily and more commercial customers are coming into the store, a new and welcome business segment.
Colonial Lighting sells a full complement of decorative and functional lighting, as well as a complete range of outdoor living products, including kitchens and grills. Furniture, fans, fountains and more finish off the new outdoor living area. Likewise, indoor furniture, lamps, mirrors and accessories are shown within stunning vignettes. Displays are freshened on a regular basis, with new product added after every Dallas Market.
In large part, the store’s relationship with loyal customers has made growth possible. As the entry statement explained, ”first and foremost, we are in the customer service business.” The showroom’s sales team, warehouse crew and management work together closely, and reps and vendors also play important roles, providing training and a steady stream of inventory. The goal, the entry says, is to ”make the customer’s home choices an experience that they will remember for years to come.”