Pace Lighting, Savannah, GA
This two-time Showroom of the Year Award winner believes its 18,500-square-foot showroom represents the future of all brick-and-mortar lighting showrooms. Intended to provide a one-of-a-kind shopping experience, Pace takes care to display each fixture on the ceiling or on a wall as it would be used in a real home setting. A lighting control system allows sales associates to isolate any fixture, helping customers envision its beauty and illumination. Displayed in themes or meaningful vignettes by room type, the 2,500 fixtures featured throughout the showroom can be appreciated individually, a vast departure from the “sea of fixtures” image of lighting showrooms in the past.
Even behind-the-scenes aspects of the business are leading-edge, from the free wireless internet service available throughout the store to the geothermal heating and cooling system. Priding itself on being the only full-service lighting showroom in southern Georgia and coastal South Carolina, Pace Lighting provides an integrated shopping experience. The company designs, selects product, installs and repairs fixtures of all types, and provides free delivery to homes and commercial job sites. From lamps and ballasts to decorative fixtures, smoke alarms and chimes, Pace has every lighting-related type of product, plus the know-how to help customers solve any lighting challenge.
This past year has been a time to re-group, re-focus and re-establish. Lower pricing went into effect in early 2013 to combat internet sellers. A super-discounted Close-Out Corner moves aging inventory quickly. The company dropped the words “Designer Showroom,” rebranding itself simply Pace Lighting, to remove any impression its goods were strictly high-priced.
The moves seem to be working; Pace Lighting feels it has emerged from the recession ready to grow and prosper as the market returns to normal levels. Sales have increased 18 percent, enough to move the company into a higher Showroom of the Year dollar-volume category. The turnaround has brought new energy and vigor to the entire staff, which in turn will surely continue to help the business grow.