Lighting Designs, Loveland, CO
The company name tells the story: Lighting Designs & More sells a wide array of lighting and much more, including landscape lighting, furniture, decorative accessories, central vacuum systems, whole-house dimming systems and home theater equipment.
Locally owned and operated for 18 years, the company has been in its current location since 2004. It is the largest lighting showroom for miles around. With 16,000 square feet of selling space, the showroom is spacious, capable of displaying lines from more than 200 manufacturers and five complete demonstration rooms.
Customers walking through the Lighting Designs showroom encounter a life-size kitchen, home theater, media room, dining room and a landscape lighting area, each fully appointed to mimic the real thing. Merchandise displays throughout the showroom are updated every Saturday morning before the doors open, giving customers a nice weekend surprise 52 times a year.
From basic lighting design packages to lighting an entire custom home indoors and out to handling commercial projects, Lighting Designs is known in its market as a bona fide lighting specialist. Owner Frank Gale is the only Certified Lighting Consultant (CLC®) in the area and is leading the way toward greater energy efficiency in both homes and commercial settings. Gale recently received Lutron’s coveted Radio RA2 Award for best residential and best commercial jobs of the year. He recently sent his staff to 15 military bases to help reduce each one’s energy consumption by 50 percent. The company is also known for its compassion, offering discounts and donations to local families affected by wildfires last summer.
Lighting Designs is a strong believer in connecting with customers on many levels. It sends gift cards to people who have applied for building permits, participates in home shows, sponsors fun in-store events such as Las Vegas Night and maintains a large electronic billboard. The company’s Facebook page has a lot of personality, complete with March Madness brackets, product photos and contests that encourage customers to post comments. The feedback is reviewed and synthesized to help Lighting Designs continue to improve all the more.