2013 Showroom of the Year Finalists: Revenue Under $5 Million
Presenting the 10 finalists for the Showroom of the Year Revenue Under $5 Million category. Join us at the Dallas Intl. Lighting Market on June 20 when we announce the winner.
 

The Lamp Outlet, Bono, AR

No other lighting showroom in the Mid-South region has a larger offering than The Lamp Outlet. The company also believes it has the region’s friendliest, most knowledgeable staff, too. Eager to please and armed with a vast amount of information and experience, The Lamp Outlet staff is able to assist the wide variety of customers who visit the showroom daily, from homeowners to interior designers to builders to tourists just passing through on their way to an Ozarks vacation. A destination showroom of sorts, The Lamp Outlet does business with homebuilders located far beyond the Arkansas border. To launch the company’s new commercial division, a specialist was hired to handle estimates.

The retail business is also strong, supported by 100 product vignettes in the showroom that express themes of quality and style. Always looking to be “on trend,” the company asks vendors to recommend new products for its displays. Coordinated lighting and accessories featured in the vignettes make easy work out of creating the desired look. Salespeople are on hand to help in any way possible. Thanks to years of experience and ongoing training, they are able to answer nearly every lighting question. The team is diverse; some are technical experts, while others are talented designers. A separate service team takes care of items that arrive damaged or prove to have defects. The team also handles installation problems.

For those who prefer to shop at home or are just too far to come into the store, The Lamp Outlet maintains a robust e-commerce website that ships orders within 14 days or fewer. Orders of $75 or more are shipped free. Defective items are replaced at no cost to the customer. The same policy extends to The Lamp Outlet’s close-out sale website.

An aggressive marketer, The Lamp Outlet also uses Facebook, Pinterest and Twitter to remain in the public eye. Television commercials, radio spots and print ads convey sharp pricing, vast selection and friendly, expert service. Located off a major highway, The Lamp Outlet has had good success with billboards, which bring in customers from near and far.

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