2013 Showroom of the Year Finalists: Revenue Under $5 Million
Presenting the 10 finalists for the Showroom of the Year Revenue Under $5 Million category. Join us at the Dallas Intl. Lighting Market on June 20 when we announce the winner.
 

Dulles Electric, Sterling, VA

Serving one of the wealthiest markets in the United States, Dulles Electric is the kind of lighting showroom where a $190,000 crystal chandelier really does not seem out of place.

In business since 1985, Dulles Electric operates an electric supply house and showroom that were relocated to the current location in Sterling, VA, in 2009. Immediately adjacent to the company’s massive electrical counter and 25,000-square-foot “green” warehouse, the 12,000-square-foot lighting showroom attracts customers from throughout the National Capital Region and beyond. Many travelers flying in and out of nearby Dulles Airport stop by and buy goods. Stocking basics as well as extravagant designs, the showroom truly can serve every taste and budget.

The showroom’s 3,000-square-foot Schonbek Gallery gives it bragging rights to the country’s largest selection of Schonbek lighting. The gallery is also a staging ground for Swarovski fixtures; Dulles is Swarovski’s sole dealer in the Mid-Atlantic. While not as large, the Hubbardton Forge Gallery also attracts homeowners and interior designers.

The company has worked hard to enhance its appeal to and relationships with the trade. Daytime classes that can earn interior designers and architects CEU credits are often held in the company’s own training room. An elegantly catered meal is always served on these occasions, just another way Dulles Electric expresses its appreciation to these esteemed clients. Last October, the company and Home & Design magazine co-hosted “Designer Night Gala,” a posh event in the showroom that provided cocktails, a fancy feast and a fabulous magician.

To serve its wide audience, Dulles Electric counts on its experienced, knowledgeable staff. With an average tenure of 15 years, the staff can help advise on design, selection and more. A fleet of trucks provides free delivery to the greater Washington, D.C., area. With a total facility that’s 50,000 square feet, the showroom is able to stock a huge inventory, another customer benefit appreciated by homeowners and professionals alike.

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