Colonial Lighting, Sugar Hill, GA
From the day it opened its doors, providing excellent customer service has been a top priority at Colonial Lighting. The golden rule the company follows: Treat each customer the way you would want to be treated and get the job done right the first time. That credo has served Colonial Lighting well, earning this store the loyalty of many customers, and allowing it to grow and prosper.
Employee training is ongoing and six sales associates have earned ALA certification. Two are trained in interior design. The entire team is friendly, courteous and always willing to help, taking extra steps to prevent service issues. For example, each delivery is checked three times on paper before it leaves the showroom.
Walking through the 7,500-square-foot showroom, customers will find a wide array of lighting options and styles, including traditional, transitional and modern looks. There are many vignettes to see, each artfully arranged with lighting and accessories. Overhead fixtures are thoughtfully merchandised to enable customers to better see the product. As an example, a grouping of eight foyer fixtures was moved from a 16-foot-high ceiling to a 10-foot ceiling, bringing the lights down to eye level. The change drew positive comments from customers, who appreciated being able to take in the finish color, style and special details of these large-size lights.
Colonial Lighting is a one-stop shop, a source for not only lighting of all kinds but also fireplaces, garage doors, appliances and insulation. Outdoor living products are a relatively new addition, and the assortment includes items such as outdoor fans, grills, fountains, furniture — and lighting, of course. On the appliance side of the business, Colonial has expanded its offering with well-known brands including Viking, Whirlpool, KitchenAid, JennAir and Fhiaba, a high-end line from Italy. Colonial is the only retailer in the metro Atlanta market to carry Fhiaba’s luxury refrigeration products. Adding these categories has paid off handsomely; Colonial Lighting’s sales have grown by 50 percent in the past year.