Uni-Lite, Anaheim, CA
Whether you come in to buy a single flush mount or enough lighting to fill an entire house, you will be treated the same way at Uni-Lite. Employees go out of their way to make sure customers are satisfied in every way. Even if the decision results in a smaller sale, Uni-Lite sells what the customer truly needs. Everyone on the sales staff makes a point of following up on a sale, which seems like a no-brainer but is increasingly rare in the busy lighting retail world.
Quite large for a Southern California retail operation, the 9,000-square-foot showroom and adjacent 32,000-square-foot warehouse have been home since 1978 when the company first opened. Back then, the customer base was tract builders; today the base has broadened to include homeowners, interior designers and high-end homebuilders. The company maintains a large inventory so customers can see and touch product and then, in most cases, take it home that day.
Known for having the freshest mix of new lighting designs, Uni-Lite is constantly moving around displays and adding new products as soon as they become available. The very newest goods are placed near the front door for all to see. Fabrics and wallcoverings used in displays are changed regularly to keep the colors and textures up-to-date. In recent months, the company has invested in updating the showroom with new displays and new carpeting. New motion sensors save energy and enhance the showroom’s “green-ness.”
Behind the scenes, Uni-Lite is in the process of improving its website with new colors and graphics, and a shopping cart option. The updated website will be accessible in the store, but not relied upon exclusively as a sales tool. “We have been told by customers, ‘I am here to see the product, I can look at it at home online,’” the company’s entry statement explains. To prime the pump, the company has updated its Google and Yelp pages and has been working on search engine optimization tactics to draw customers to its existing website and the showroom itself. Print ads in Luxe magazine’s Orange County edition are consuming budget dollars formerly allocated to Yellow Pages ads.