Marchand Lighting + Electrical, Ottawa, ON
As the world of lighting seems to grow bigger and more complicated, people in Ontario’s capital city flock to Marchand Lighting + Electrical. Now owned and operated by a fourth generation, the company has been in business for more than 120 years. In 2011, Marchand opened a 3,000-square-foot location on Ottawa’s west side that serves homeowners, interior designers, architects, electrical contractors and commercial builders. The business has been successful all these years because of its staff’s unmatched knowledge of lighting for home and commercial spaces. Marchand makes sure sales associates are kept abreast of the latest technology and product developments.
Marchand is famous for working closely with each type of customer and coming up with a perfect balance of inspired design and practical thinking. Over the years, Marchand has become known for its “Easy as 1-2-3” process used with all clients. Step one: Define the client’s style through an in-store tour or on-site visit. Step two: Prepare a competitive quote with a detailed cut sheet and images. Step three: Order with efficiency and proper room labeling, with free delivery throughout the greater Ottawa area.
While Marchand is a thoroughly modern operation, now and then old-fashioned ideas — like lunch-and-learn barbecues and open house evenings at the store — work like a charm to win over customers again and again.
A professionally designed website, revamped in 2011, and an active Facebook page keep Marchand customers in the know. Connecting to Marchand online, they can find discount product coupons, news about upcoming store events, images of new products and more. The company regularly publishes customer-submitted photos of recently completed projects. Conventional media buys are made thoughtfully and with purpose. Magazine advertising is used to enhance Marchand’s expert image. Radio spots are run to generate immediate results before sales events. Television ads accomplish both.