Living Lighting on King, Toronto
From the pervasive “chill/lounge” music it uses as background ambience to its location in one of Toronto’s hottest neighborhoods, many aspects about Living Lighting on King are unconventional. So it is not surprising that the company embarked on an equally unconventional training program this past year. Since it opened for business four years ago, the approach to educating employees used all the standard practices, including product knowledge sessions with reps and lighting seminars. When employees asked owner Jodie Orange to help them learn “what was in her brain,” it presented an opportunity to teach them to think more creatively, go out of the box and push limits.
It was also a chance to improve their ability to communicate with customers by engaging them in open conversations. Today, everyone on the staff is referred to as a Lighting Ninja, a unique designation in the wide world of lighting retailing.
In 2012, Living Lighting on King was a Showroom of the Year Award winner for Most Significant Accomplishment. The showroom also received another award, for Best Booth Design at the 2012 Toronto Interior Design Show. Designed by Orange, the small booth gave just a hint of what can be found in the loft-style showroom. The store’s merchandise displays, designed by Orange herself, are built around themes and stories. The staff has become accustomed to Orange coming in with boxes of old bicycle parts, tree branches and finds from a favorite junkyard. They know these unusual materials will become part of dramatic displays that immediately let customers know they are in the right place. Even the company’s Christmas tree was truly original, hanging upside down from the ceiling a few feet from the front door.
Out-of-the-ordinary displays and award-winning trade show booths help Living Lighting on King get enormous coverage on the internet. The award-winning booth was all over Instagram, Twitter, Pinterest and Facebook — and several bloggers included the company in their reviews. The company website helps tie it all together, providing an easy connection point and a great way to explore the showroom’s sensational product selection.