Doing business in Houston’s tony Galleria area has its ups and downs for a small new lighting showroom business like LIGHT. Competition abounds, and many of the other showrooms have been around for a long time. Nevertheless, this chic 5,500-square-foot operation is making a name for itself as a specialty lighting store offering a wide variety of high-end contemporary fixtures and portables from some of the world’s top design houses. A real feather in its cap is being a stocking dealer for Kartell, one of only three in the area — and the other two are furniture stores. Going the extra mile to please has earned LIGHT praise and loyal customers. As the company’s entry statement says, “We take customer satisfaction seriously, and it shows.”
From driving out to job sites or making in-home visits to ordering fixtures as samples for customers to ”try out” without penalty upon return, the showroom does everything it can to make sure it is providing superior service. A professional interior designer and electrician are on staff. Despite the fact that there are just a few employees, the team always gets the job done thanks to its range of talents and specialties.
Merchandising within the showroom is deliberately minimal and clutter-free. White pedestals and white tables against white walls create a gallery-type setting that makes each design a standout. Platforms in the front windows display eye-catching furniture and lighting vignettes. The Kartell area features floating floor-to-ceiling glass shelves suspended by aircraft cable. Furniture, lamps and other decorative accessories look all the more important presented on this dramatic display. A lighted glass platform just in front of the shelves displays additional Kartell furniture.
Word-of-mouth advertising has been very beneficial, spurred on by social media and write-ups in local design magazines. On its Facebook page, LIGHT has created a virtual showroom with everything it has to offer in the store. Customers can browse through albums featuring fixtures on display in the showroom as well as completed projects.